Network of Consultants

Jodi Echakowitz
Eden Spodek
Kathy Hughes
Lizanne McReelis
Michelle Magee
Pierre Bouchard
Sumeeta Kohli
Terry Hrynyshyn


Jodi Echakowitz, Principal (Twitter: jodiechakowitz)

Jodi Echakowitz has over two decades of international public relations and communications experience working with multinational corporations as well as early stage ventures in technology, mobile/telecom and other industry sectors.

Since founding Echo in 2001, she has developed and implemented highly successful public relations and digital marketing programs for clients. Over the years, she has earned a reputation for delivering value to organizations such as BlackBerry Partners Fund, Descartes Systems Group, Farelogix, Hitachi Data Systems (Canada), Symantec, Sympatico.ca, Trendsmedia, and others.

Prior to entering the consulting field, Jodi held a variety of senior media and analyst relations roles for market-leading technology companies. At Delano Technology, she worked with high profile, multinational public relations agencies to implement the launch of the company’s CRM and e-business platform, and support its highly successful IPO. During her tenure there, the company won numerous corporate and product awards. At MGI Software, Jodi played an instrumental role in launching and creating awareness for the company’s photo and video editing software. Jodi began her career in Canada at Delrina, where she handled public relations activities for its flagship WinFax product as well as electronic forms product offerings. Following Delrina’s acquisition by Symantec, she also provided PR support for Symantec’s remote access solutions. Jodi began her public relations career in South Africa at I.T. Projects, a technology consulting organization.

Jodi sits on the board of the Asperger’s Society of Ontario and frequently volunteers her time to support the non-profit organization.

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Eden Spodek

Eden Spodek is a digital communications pioneer with a creatively unique perspective on social media. With extensive experience in digital development, she consults with organizations to develop and execute integrated digital communications strategies. Eden’s experience extends to client and influencer engagement; account management, planning and helping companies build solid strategies for communicating and engaging online.

Perhaps known best for her foray into social media as the woman behind Bargainista, a lifestyle blog about shopping and customer service, launched in 2006, Eden has built Bargainista into a successful online community. She’s also a contributor to OneDegree.ca – one of Canada’s leading online publications about digital marketing, online communications and social media. Widely considered an online influencer in Canada, Eden has been exposed to the “other side” of blogger relations, participating in programs for top-tier brands including Ford Motor Company, Lancôme, Nutrisystem and Molson.

Eden is an active participant in the Canadian digital community: She is a volunteer organizer for PodCampToronto, a two-day unconference exploring the world of new media. She is a regular presenter at social media events in Toronto, Montreal and Halifax where she has spoken about influencer relations, community building and podcasting.

Her first venture into online community building began with the launch of Yabber.net – an online community for 8-14 year olds – for Corus Entertainment in 2001. Recently, she developed a course on social media and community building for a proposed BA in public relations program for Humber College in Toronto.

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Kathy Hughes

Kathy Hughes brings several years of administrative experience in public relations and the financial services industry to the Echo Communications team. A detail-oriented person with strong analytical skills, Kathy is focused on a combination of editorial research, database development and management, and administrative support.

Prior to her work in public relations, Kathy was with Sprott Securities Ltd., a boutique institutional brokerage firm, where she assisted the President and CEO. She was previously a retail investment advisor assistant with Nesbitt Burns. During her time there, she dealt with all aspects of retail brokerage services, from client trading to reports. She began her career in client relations with a mutual funds company after graduating from Queen’s University.

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Lizanne McReelis

Backed by over 12 years of experience, Lizanne McReelis develops and implements effective, integrated business-to-business marketing communications programs that strategically map back to clients' business goals and deliver high-impact results.

Lizanne has worked in both agency and corporate environments. Before establishing her own consulting practice, Lizanne was at an award-winning PR agency, Strategic Objectives, where she managed the Interac Association account and exceeded client expectations by delivering unprecedented results within an extremely short time frame.

Prior to this role, Lizanne was at Ingram Micro where she led the Fortune 500 Company's marketing services department and developed targeted marketing communications programs for IT vendors and resellers in Canada. In addition, Lizanne has held senior communications roles at Hewlett-Packard (Canada) Co., Porter Novelli Canada, and Hummingbird Communications.

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Michelle Magee

Michelle Magee is a senior communications consultant specializing in media relations in the US and Canada. She has worked in the communications industry since 1995 and continues to focus on maximizing media coverage for her clients. Michelle is well known for her creative pitches, her commitment to her clients, her strong work ethic and her ability to achieve outstanding results.

Throughout her career, Michelle has worked on both the corporate and agency sides of the business. Michelle works with and has consulted for a number of independent PR agencies, developing and executing strategic and highly targeted media plans for their business and consumer clients. She has also worked in the oil and gas industry where she was instrumental in the management and execution of various key sponsorship programs and special events for PanCanadian Petroleum (now Encana). Michelle started her career with Hill & Knowlton Canada, and her clients have been among the best brands in consumer packaged goods, technology, associations, health care, fashion, travel and home decor.

Michelle holds a Bachelor of Public Relations from Mount Saint Vincent University and a Bachelor of Arts (Honours English) from Queen’s University.

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Pierre Bouchard

Pierre Bouchard is a strategic communications consultant with multiple skills and areas of expertise, including social media, spokesperson training and public speaking. For more than 25 years, he has advised senior executives on reputation management, communications strategy and public relations.

In the course of his career, Pierre Bouchard has developed expertise in a significant number of sectors: mining industry, healthcare, food, real estate development, municipal relations, information technology, education, finance (banks, credit unions, brokerage, insurance) and others. He has worked on a diversity of government relations mandates and excels at dealing with complex issues.

As a trainer, Pierre Bouchard has developed advanced content for corporate spokespeople and for others responsible for speaking in public. To date, he has trained more than two hundred CEOS and senior managers in the mining sector, municipal government, finance, information technology and other areas.

For the last several years, Pierre Bouchard has researched and developed a comprehensive understanding of new media, more specifically social media, corporate blogging, viral communications and web marketing. He integrates these innovative forms of communications into communications strategy, as appropriate.

Prior to becoming a consultant, Pierre Bouchard occupied positions in communications management in municipal government (Ville LaSalle), insurance (Insurance Bureau of Canada and Groupement des assureurs automobiles). He was director of communications at l’Ordre des comptables agréés, responsible for press relations at the Commission de la santé et de la sécurité du travail and responsible for internal communications at Dominion Textile. He began his career at Radio-Canada as a writer/producer.

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Sumeeta Kohli

Sumeeta Kohli has over 12 years experience in the telecommunications and IT industry. Her particular area of focus is strategically-driven B2B and B2C marketing programs and campaign management in key verticals such as retail, partner and c-commerce based marketing. Throughout her career, she has developed extensive expertise in strategic development, management and execution of global partner online portals and marketing program management, with a focus on acquisition and retention-focused campaigns.

Sumeeta was most recently a Senior Program Manager with Research in Motion (RIM), where she was responsible for global marketing management. Prior to that, she was a Small Business Channel Manager with Rogers, where she led strategic development and execution on small business distribution channels to drive profitability and performance growth. Sumeeta began her career with North America’s top IT Distributor, driving both b2b and b2C reseller-based marketing programs and campaigns.

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Terry Hrynyshyn

With over 25 years of business communications experience, Terry has provided strategic counsel to communications and marketing teams in both Fortune 500 companies and start-ups – from Hewlett-Packard to simplyaudiobooks.com.

Terry is a creative problem solver. He provides excellent conceptual ability to integrate marketing initiatives and move from concept to market profitably. He’s a top-notch written and verbal communicator, motivated by results achievement.
As the first contract hire for BenchMark Communications Inc. in 1993, Terry was instrumental in the early growth, consistent profitability and ultimate success of this marketing communications consulting company that grew from a one-person shop to the fifth largest PR agency in Canada according to PRWeek magazine 2001 rankings. Terry was involved in the sale of BenchMark to the Omnicom Group Inc. in 1998; the merger with Canada Porter Novelli in 2000; and the launch of two separate, subsidiary communications/PR companies in 2002.

Terry was in print publishing prior to entering the world of public relations and business communications. In the span of 15 years, he was a writer, executive editor and publisher for various magazines including Government Business, CAD/CAM & Robotics and ComputerData, to name but a few.

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